Tri-Cities, Washington

Contractor leads
that don't get
sold to your
competition.

BasinLead builds niche websites for each home service, ranks them in local search, and delivers exclusive, high-intent homeowner leads directly to contractors in Kennewick, Pasco, and Richland.

303k+ Tri-Cities residents
100% Exclusive leads
0 Competitors per lead
New Lead — Kennewick
Fence Installation
Residential • ~$4,200 est.
Sarah M. 99336
Exclusive 2 min ago
New Lead — Pasco
Irrigation Repair
Residential • ~$380 est.
Tom R. 99301
Exclusive 14 min ago
Lead sold to 4 contractors
Plumbing — Richland
Angi / HomeAdvisor
vs. your lead, sent to 1 contractor

The problem

Contractors are paying
to fight each other.

National platforms
  • Leads sold to 3–5 contractors simultaneously
  • $15–$100 per lead, often non-exclusive
  • Race to respond first — never know who got it
  • Contractors undercut each other to win jobs
  • Your brand has no ownership of the lead
BasinLead
  • Each lead goes to exactly one contractor
  • Flat monthly rate, no per-lead surprises
  • You know the job details before you call
  • Homeowners call you because you rank locally
  • Repeatable, growing pipeline month over month

How it works

From traffic to your phone,
without the auction.

01

We build niche sites

One dedicated website per service category — irrigation repair, fence installation, concrete, junk removal, and more. Each one optimized for local search in Kennewick, Pasco, and Richland.

02

We rank locally

Local SEO targets searches homeowners actually make — "irrigation repair Kennewick," "fence company Pasco." When they search, your website appears at the top. No paid ads required.

03

Homeowner fills a form

They see your site, trust it, and request a quote. The lead goes directly into your pipeline — contact info, service type, project description, and estimated job value.

04

Lead routes to you, only

Each lead is sold exclusively to one contractor. You call first. You set the price. No competition on that job, ever. Grow your pipeline without growing your marketing spend.

Target niches

Five categories, five chances
to own the market.

Irrigation Repair

Seasonal, recurring demand. Dry Tri-Cities summers create year-round need. Low local SEO competition.

High intent Seasonal Low competition

Fence Installation

Clear buyer intent, high ticket value, easy-to-rank keywords. Homeowners know exactly what they need.

High value Clear intent Fast SEO wins

Concrete / Driveways

Long project cycles, high revenue per lead. Clear local search opportunity in the Tri-Cities market.

$2k–$15k jobs Moderate SEO Repeat buyers

Junk Removal

Fast turnaround, low effort to close, repeat business from same households. Easiest niche to rank.

Fast close Repeat business Low effort

Tree Services

Strong demand across Tri-Cities. Relatively low digital competition from existing local contractors.

Year-round demand Low competition High margin

Revenue model

Three ways to structure
contracts with contractors.

Model A

Exclusive Monthly Retainer

$400–$800 / month
  • Unlimited exclusive leads in your niche
  • Guaranteed minimum lead volume
  • Lead details sent same-day via text + email
  • Contractor can cancel after 30 days

Best for: Established contractors ready to fill their calendar

Recommended

Pay Per Lead

$35–$120 / lead
  • Exclusive, pre-qualified homeowner leads
  • Pay only for leads you receive
  • Job type + estimate range included
  • No monthly commitment

Best for: Contractors testing the market or with variable capacity

Model C

Revenue Share

15–25% of job value
  • No upfront cost to the contractor
  • We only earn when you earn
  • Works best for larger project types
  • Ideal for concrete, roofing, full remodels

Best for: High-ticket niches where we can verify job close

Why now

The Tri-Cities market is underserved.
No one is building this here.

Pasco is adding thousands of new homes. Kennewick has an established contractor ecosystem. Richland's growing tech and Hanford adjacent economy creates consistent renovation demand. The national platforms know this market exists, but they're not optimized for it.

A focused operator with local domain authority can own the top positions for irrigation, fencing, concrete, and junk removal across all three cities — before anyone else does.

Goal: $10k/month

10 contractors at $400/mo average + overflow per-lead revenue gets you to $10k+ in recurring revenue within 90 days of signing your first contractor.

Low startup, high leverage

Each website is a reusable asset. Build once, collect leads monthly. The stack is simple: niche sites, local SEO, a lead routing system, and a CRM.